B2B Copywriter or B2B Content Writer: Who Will Do a Better Job Writing Your...
To answer this question you really need to understand the difference between a B2B copywriter and a B2B content writer. Most people accurately describe a B2B copywriter as someone who writes...
View ArticleContent Writing Lesson for Food Service: Swap Broad Terms for Specifics
Many companies have jumped on the green bandwagon and for good reason. Consumers favor environmentally friendly brands and companies want to do the right thing. However, as a result of this movement,...
View ArticleThe Best Content Writing Positions Your Company as a Solution Provider
“We’re not selling boxes, we’re selling solutions for the food service business,” said a marketing manager for a food service packaging company, I recently met with at the NRA Show. How you define your...
View ArticleWith Google On Our Side
When people talk about the rise of China’s global economic power, I counter with: “Yeah, but we have Google.” Some times when people ask me a question I don’t know the answer to, I reply: “Google it.”...
View ArticleCompany Content Reviews Emphasize Copywriting Skills
Content writing reviews from Hubspot and Mashable caught my attention this week. They both cite companies that rely on copywriting skill to achieve business objectives. In a blog post the folks at...
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